NASA LAUNCHES NEW YEAR WITH NEW IDENTITY
NASA today unveiled a new corporate identity as it enters a marquee year that will conclude with its first-ever national championship event.
The new identity includes a new logo and color palette for the motorsports sanctioning organization, as well as a new logo for the season ending National Auto Sport Association Championship event.
“We’ve had tremendous growth and evolution as an organization and have chosen to make a substantial investment into the management of our brand.” said NASA Executive Director Jerry Kunzman. “We believe the new logo is a better representation of NASA and where we’re going as an organization – which is full speed ahead.”
“We felt that this was the right time to launch a new look to as this is such an important and historic year for us” said Kunzman. “We wanted to preserve a certain amount of our heritage with the new mark while taking the organization well into the future at the same time. What resulted is an aggressive and exciting new look that we think accomplishes both those goals.”
Founded in 1991, the National Auto Sport Association is a membership-driven organization that stages over 120 professionally managed events for automobile racers and driving enthusiasts coast to coast. With more than 10,000 members in 15 chapters nationwide, NASA’s amateur racing programs cover a variety of motorsport disciplines, including competition road racing, high-performance driving events for street-licensed cars, rallying, autocross, drifting and time trial competitions.
The organization will host its first-ever national championship event, the NASA Championships presented by Toyo Tires, on Sept. 15-17, 2006, at Mid-Ohio Sports Car Course in Lexington, Ohio. The weekend event will feature road racing, time trials, drifting and rallying competitions in multiple classes, as well as participatory off-track activities, including driving demonstrations, manufacturer autocross rides, seminars and a car show.